Every brand
needs a pulse.

We design, build and run exhibitions, events and activations across the Middle East and beyond.

Send us your briefWhatsApp us

We build the places where brands meet their audience.

VBC Pulse is VBC's experiential division. We bring together strategy, design and fully managed production to create exhibitions, activations and events that don't just look good, they perform.

One team takes your brief from the first sketch to the final handover, backed by VBC's 14+ years of work for brands, government entities and institutions across the region.

Years behind us
14+
Projects delivered
150+
Countries in our footprint
10
Production
In-house

Where we deliver UAE · Saudi Arabia · Qatar · Kuwait · Bahrain · Oman · Egypt · Jordan · Lebanon · Syria

Five ways we bring a brand to life

Concerts, festivals, national celebrations and big venues, built and run end to end.

  • Concerts & music festivals
  • Carnivals & National Day
  • Parades & community runs
  • Seasonal & cultural events
See Shows & Festivals work

Gatherings that honour milestones, from summits and forums to gala dinners and premieres.

  • Conferences & summits
  • Award & gala dinners
  • Film premieres
  • Corporate forums
See Corporate & Awards work

Brands, properties and projects introduced in style, from concept to opening night.

  • Product launches
  • Property launches
  • Brand reveals
  • Partner & investor events
See Launch Events work

Stands that bring brands to life, designed, fabricated and installed by our own team.

  • Custom-build stands
  • Government pavilions
  • Tourism pavilions
  • Trade show stands
See Exhibition Stands work

Brand moments on site and in store, in malls and shops across the region.

  • Mall & retail activations
  • Ramadan campaigns
  • Interactive experiences
  • In-store promotions
See Activations & Retail work

Selected work

A few of the shows, launches, stands and activations we've delivered across the region and beyond.

Five disciplines. One pulse.

One team from the first idea to the final result, with every discipline adding its own beat.

  1. Strategists

    Find the idea and the goal

  2. Creatives

    Shape the story and the look

  3. Producers

    Build it and run it on site

  4. Technologists

    Add the digital layer

  5. Analysts

    Measure the results

All driven by one promiseYour Brand. Our Mission.

How we work

Six steps, one team, one point of contact. Weekly check-ins from approval, and daily ones in the last 10 days of build.

  1. Brief & insight

    We get clear on the objective, the audience and the constraints.

  2. Concept & design

    Creative direction, spatial design and technical planning.

  3. Production & fabrication

    Build, fit-out and technical integration, with quality and safety checks.

  4. On-site delivery

    Installation, technical execution and live event management.

  5. Measure & report

    What happened on the day, turned into a clear report for your team.

  6. Wrap-up

    De-rig, handover, and insights presented directly to you.

One team, full capability.

VBC brings strategy, media and content together with experiential delivery. One brief, one point of contact.

What VBC Pulse delivers

  • Exhibition design & stands
  • Fabrication & scenic
  • AV, stage & LED
  • Projection mapping & laser
  • Live shows & entertainers
  • Hosts, staffing & registration
  • Photo, video & live streaming
  • Mall & in-store activations

The VBC specialists behind every project

  • Advertising & Media

    TV, print, radio, billboard, digital

  • Comms & PR

    Communications, media relations

  • Content & Creative

    Content creation, creative design

  • Social & Influencer

    Social media, influencer campaigns

  • Partnerships & Sponsorship

    Brand partnerships, sponsorships

  • Data & Analytics

    Media strategy, planning, analytics

Brands that chose to build with us

Every partnership starts with a brief and grows into one team. We work side by side with brand, marketing and government teams, from the first sketch to the final handover, and treat every launch, stand and show as if it carried our own name. Here are some of the brands and entities we have been proud to build with.

Lived, not just seenOne team, one contactBuilt in-houseBuilt well, on timeMeasured, not assumedYour brand. Our mission.
  • Department of Culture and Tourism Abu Dhabi
  • Dubai Health Authority
  • Dubai Holding
  • Children's Cancer Hospital Foundation 57357
  • The UAE Lottery
  • Emaar
  • Aldar
  • Abu Dhabi Media Network
  • Qiddiya
  • Red Sea Global
  • Miral
  • Global Village
  • Nivea
  • Almarai
  • Ferrero Rocher
  • Sadia
  • Subway
  • talabat
  • National Paints
  • Emirates
  • Philips
  • Asus
  • Asics
  • Keeta
  • Warner Bros. World Abu Dhabi
  • Yas Waterworld
  • Mubadala
  • City Walk
  • Barakat
  • SEHA

The people behind the pulse

  • Mazen

    Managing Director

  • Marwan

    Commercial Director, Brand & Partnerships

  • Manoj

    Operations Director

  • Mohammad

    Business Development & Accounts Director

  • Aref

    Strategy Director

  • Noor

    Senior Account Manager

  • Hanan

    Senior Architect & 3D Event Designer

  • Omar

    Operations & Logistics Manager

Questions we get asked

Which countries do you work in?

We deliver across the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Egypt, Jordan, Lebanon and Syria, and we travel with our clients beyond the region, as with our Air India stand at ITB Berlin.

Do you build in-house?

Yes. Design, production, fabrication and on-site delivery are run by our own team, with our own production and warehouse capacity.

How fast can you deliver?

It depends on the size of the project. We have delivered a finale show and an awards set in 7 days when the brief demanded it, but starting early always gives you more options.

Do you handle permits and approvals?

Yes. We agree a permit timeline at the start, keep one checklist for every project, and stay in contact with authorities and venues throughout.

Who will I deal with?

One named lead, from your first brief to the final handover, with weekly check-ins and daily ones in the last 10 days of build.

What happens after the event?

You get a post-event report, photo and video coverage, and insights your team can use for the next brief.

Let's bring your vision to life, together.

Tell us what you're planning. We reply within one working day.

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